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Saleha Trading

INTRODUCTION
ABU RUKBA TRADING ESTABLISHMENT is a family owned business started in 2004 with an aim to trade in Chicken (Fresh & Frozen) in the western region. The business originated from Taif has expanded into Tabuk and Jeddah regions. The growth is a result of choosing the Best quality products (Local & Imported) and create a satisfied customer base by servicing at consistent prices.
MISSION
The mission is to establish ABU RUKBA TRADING ESTABLISHMENT as a reputable trader, Importing & distributing the best quality brands at best prices in the targeted market segments.

VISION
ABU-RUKBA FOOD VISION is to be one of the BEST FOOD traders of KSA. Being the best means providing outstanding quality products with top class consistent services at best value. We strive hard to build relationships in between the principle companies and the customers by providing consistent services at reasonable prices to ensure profitability to all stake holders.

OUR BUSINESS PARTNERS( BRANDS)
  • WATANIA POULTRY (FRESH)

    House hold name in KSA. Largest poultry producer in the region with a capacity of One million birds production. We are the appointed Distributor for TABUK region. We also deal in their Frozen products in both TABUK & TAIF regions.


  • CONFIDENCE

    Brazilian company producing quality poultry products. We Import & distribute their products in the western region.


  • AMROON.

    EMK group of companies with business in Meat, Rice and Hypermarket chain (LULU HYPERMARKETS). We import & distribute their brand TAMMAM in the western region.


  • ABBOT COLD STORES

    Indian based meat producer with renowned brand MKR. We import & distribute their brand in the Western region.

SALES FIGURES

  • The Sales revenue from 2006 to 2012 has increased by six folds..
  • The targeted Sales revenue for 2013 is 125 million.

FUTURE PROJECTS

  • Focus on Frozen Imports
  • New branchs in Mecca & Medina

WORK FORCE

  • We have a total work force of 40 dedicated personnel serving in three branches across KSA at present and we are recruiting Sales personnel from India and Pakistan.
  • MR.ABDULREHMAN AL TOBAITI is one of the head of ABURUQBA family and also holds the position of GENERAL MANAGER.